SWOT Analysis of East West Industrial Park Ltd.
The main objective of any business institution is to earn profit and top survive in the market with a better competitive position East West Industrial Park Ltd.is not an exception. The main objective of this company is also earning profit.
It is known that, Profit = Revenue – Expense. With the changing business environment profit, revenue and expense also change. There are many factors which force to change the profit, revenue and expenses.
Strength of East West Industrial Park Ltd.:
There are many factors that help in increasing or decreasing the profit of the company. When the profit increases, it is treated as the strength of the company.
From its beginning Union Textile Company ltd. looks into the combination of effectiveness and efficiency regarding its objectives. As a result within a few days it got the higher regard from its buyers.
East West Industrial Park Ltd. is one of the major Mills in Bangladesh that's why they have little bit reputation in exporting market and having trust from buyer cause people less trust worthy about Chinese goods.
Collaboration with suppliers:
To provide higher value in their value delivery process East West Industrial Park Ltd. has built the long-term relationship with some competent suppliers. This collaboration makes this organization honest to its commitment of quality and scheduled delivery to its buyers.
For its reputation' of committed organization it has built a marketing network with some prominent buyers. These buyers are not easily vulnerable to other factories, as they are satisfied with Union Textile Company ltd. for its efficiency and effectiveness.
Collaboration with backward linkage industry:
To be ever successful in their commitment to their buyers they always assure the on time delivery of the accessories needed in the manufacturing process. Merchandizing dept. has taken the responsibility of supplying these accessories to the manufacturing process for its assured supply. For the convenience of this responsibility they have built long term relationship with the suppliers of accessories that they don't manufacture and done necessary paper work with strong term and conditions with those accessory suppliers.
Long-term relationship with buyers:
Union Textile Company ltd. honors the long-term relationship with their buyers. So the buyers remain loyal to the company. This is the reason long-term relationship with their buyers is strength of the company.
Opportunities of East West Industrial Park Ltd.:
There are many factors that help in increasing or decreasing the revenue and expense of the company. When the revenue increases and the expense decrease, it is treated as the opportunity of the company.
Low production cost:
The production cost in China is very cheap. So it is an opportunity for Union Textile Company ltd.
Motivating the employees:
HR department can prove and show them they are here for employees by motivating the employees performing their best. They can find the motivation level of their employees and give them incentives to motivate them.